Whether it’s to improve your occupancy rate in low season or to reward those guests who are loyal to your vacation rental, creating promotions on Airbnb can offer you a multitude of advantages as a host. In this guide we tell you what types of promotions exist and how to implement them. Read on!
As we mentioned before, offering a promotion on Airbnb can be a good solution to attract bookings in different contexts, for example: a low booking rate, during the low season, a very competitive market with many accommodations available in the same period, or simply to let newcomers know about your vacation rental.
Airbnb has defined some conditions to benefit from the “personalized promotion” feature:
To generate more bookings and give a boost to your listing you will need to perform a series of steps beforehand.
Airbnb tip: create a promotion for at least 7 consecutive nights to increase your chances of appearing in search results.
With the increasing popularity of remote working, long stays have become very popular. That’s why offering a discount on the weekly rental rate or on the final monthly price is a great idea to attract those travelers who are looking for an extended stay.
Airbnb Insights: long-term stays accounted for 20% of gross nights booked in Q3 2021.
This concept allows hosts to advertise the accommodation at two different prices: standard price or a price 10% cheaper than the standard price but with the difference that the booking is non-refundable in case of cancellation.
The main objective of the Early Bird promotion is to encourage travelers to book early (minimum 1 month in advance), allowing you to fill your booking calendar well in advance.
Last minute discounts are useful for special dates such as holidays and high occupancy months such as July and August.
Why do prices change when creating a customized promotion?
For this calculation, Airbnb studies prices over a 30-day period. When creating a promotion, Airbnb calculates the average price for a month: the difference between the lowest and the highest price. This way, you can be sure that the new price offered to travelers will be a promotion because it is lower than the normal price on X date.
A potential guest can contact you before booking to find out more about your accommodation or for a special request. You may also offer a special offer with a customized rate. In this case, the traveler has 24 hours to accept the offer and the booking is automatically confirmed. If the booking has already been made in advance, the special offer is not possible, but a discount (at a reduced rate) can be made by modifying the booking details.
It is advisable to check the availability calendar to see if the dates would work. Then follow these simple steps:
Yes, it is possible, but potential guests should be informed for transparency and clarity. Let them know that other people are likely to be interested in the same dates. Then, the first person to accept the offer will get the reservation.
You can, for example, announce the promotion on the vacation rental’s social networks or in an informative email. This way the information will reach as many people as possible and possibly attract former customers who already know your vacation rental and had a good experience in the accommodation.
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