Note: In April 2023, Airbnb paused onboarding new Airbnb Experiences.
You’ve probably heard of Airbnb Experiences. These are various activities offered by hosts or private individuals. Now it’s your turn! In this guide, you’ll learn everything you need to know to create a unique Airbnb experience and offer your visitors an extraordinary moment!
Airbnb has been offering Airbnb Experiences for a few years now. The idea: to give visitors and travelers an unusual discovery at their vacation spot. As a host, you can share your passion or knowledge about a topic with visitors and give them an unforgettable experience. Discoveries on Airbnb are very diverse: from a photo shoot, to an introduction to electronic music, to sharing a family recipe – there’s something for everyone!
The events, which focus on sharing experiences, are led by Airbnb hosts or even locals who don’t rent through Airbnb. Airbnb Experiences allow you to bring local experts to the forefront while growing your rental business. You share your interests and passion for a topic with an interested audience.
With Airbnb Experiences, you can also increase your income. The activities can be a lucrative additional income in conjunction with renting out your vacation home and offer you good cross-selling opportunities. You can also offer your discoveries to Airbnb guests who are not staying at your accommodation and vice versa. The two activities complement each other perfectly, but can also be done independently.
Tip: As a Smoobu user, you can make your guests aware of your additional services using your Digital Guest Guide.
You have the option to offer discoveries depending on your personal interests and expertise. You can freely design your own event from A to Z and share your passion with your visitors. You can roughly orient yourself on the following different types of discoveries:
The possibilities for Airbnb Experiences are as limitless as your imagination. Share your knowledge and experiences and offer your guests an extraordinary experience.
First of all, you should know that every idea for an activity is evaluated by a small team at Airbnb. If your proposal meets the quality criteria, you can start creating your own experience.
Go to the Airbnb Experiences page.
In this step, you can set whether you want to offer your experience on-site (traditional experiences) or online via Zoom (online discoveries). Airbnb will then ask you where you’re offering your experience (i.e. in which city) and in which language it’s available. You then select a category where your experience fits: Animals, Art and Design, Nature and Outdoors, Entertainment, etc. Once you select a theme, more detailed suggestions will be provided to describe your experience as accurately as possible.
Before starting your activity, you must meet the following Airbnb criteria:
After that, you’ll be asked to answer three questions about the above. The idea is to offer a truly new and special experience that is only possible with your knowledge and personality.
Description of the experiernce
In this step, you reveal more details about your experience on Airbnb to appeal to potential customers:
Next, you need to tell a little more about yourself in the “About You” section to introduce yourself to your prospective guests. Tell them more about your business as a landlord and host. Don’t forget to add a photo to your profile if you haven’t uploaded one yet.
Indicate here where your Experience will take place
What is provided
Indicate what you are providing in your experiment or if you have hired an outside company. If you are providing a creative activity, you might want to provide the materials: paints, brushes, canvases, etc.
What guests should bring
Specify here the equipment that visitors will need to bring to your Experience. For example, a rain jacket, sneakers or comfortable shoes if you want to go hiking, etc.
Conditions for the participants
Here you should specify the minimum age to participate in your experience, whether parents can bring small children, how challenging the experience is, if there are any prerequisites, etc.
Title and photos
Now think of a meaningful title that best describes your activity and makes you want to participate. For the photos, you should use a good quality camera to introduce your activity with some high quality pictures. Don’t be afraid to hire a photographer to take nice professional photos and show off your experience even better. You can also create and add a short video about your Experience.
Maximum group size
A maximum of 10 people can form a public group (strangers or people coming together). For private groups, the maximum is 30 people. In this step, it’s important to set the maximum number of people who can participate in your Airbnb Experience So think about what number of participants is optimal for your activity.
Specify what time you would like to offer your Airbnb Experience. Then, you can freely set your time depending on the days you offer your experience.
Price per person
An important specification is the price per person. Set your price per participant, keeping in mind that Airbnb charges a 20% service fee. You also need to set the price for private groups in this step.
Here you can offer discounts for bookings.
Here you can set up to what time guests can book your activity. Airbnb suggests setting the booking limit as close as possible to the time of the experience to get as many bookings as possible. It also allows for spontaneous bookings.
Set your terms for cancellations and a full refund here.
That’s it, you can now read through your proposal again and submit it!