Booking.com is one of the most important hotel booking platforms in the world. Therefore, listing on Booking.com is very important for all vacation rental owners, hosts and landlords.
Booking.com is an online booking platform that mediates between hotels, guesthouses, vacation rentals and their guests. Hotels and hosts offer their accommodation through the website and mobile apps. Travelers can use the search function to set what they are looking for and book directly. In most cases, guests can cancel free of charge until shortly before arrival. In addition to hotel rooms, vacation rentals, villas, etc., the site also arranges rental cars, flights, travel tours and airport transfers.
Booking.com was founded in 1996 by Geert-Jan Bruinsma in Amsterdam under the name Bookings.nl. The company quickly grew to become one of the most important online booking platforms and now belongs to the US company Booking Holdings Inc. Meanwhile, the portal is available in 43 languages and offers almost 29 million listings all types of vacation accommodations worldwide.
While the origin of Booking.com clearly lies in the hotel industry, private vacation rentals are now becoming increasingly important. This can be seen, among other things, by the fact that the term “vacation rental” appears more and more often in their search results. In the last months the range of private hosts was strongly simplified, therefore, private owners can now list accommodations on Booking.com very easily.
Accommodation owners and hosts who advertise through the platform are referred to Booking.com as “partners”. They pay a monthly commission for using it. We will go into the costs for hosts later in this guide. Do you also want to list your vacation rental on Booking.com? We will explain you step by step how to do it:
The registration process is very simple and is done through the Booking.com extranet login. You should fill out the first registration form with your email as early as possible, even if you don’t want to start renting out your vacation rental for a few weeks. It may take a few days before your accommodation is actually online. One reason for this time delay is that some steps can only be done with Booking.com support. The most time consuming step is the address verification. Usually, Booking.com simply sends a letter to the given address to verify it. Therefore, you should definitely make sure that your vacation rental has a mailbox.
Now you create the listing for your holiday home. The photos are especially important, because they are the figurehead of your ad. The texts are not so important on this platform. It is best to look at the ads of your competitors and create your listing according to the same scheme. If you have already created a standard description for another portal, you can easily adopt it.
Additionally, Booking.com gives you tips on how to improve your listing. Especially by the right labeling of the pictures you can optimize a lot. You should implement these suggestions, because the more you act on them, the easier potential guests will find your accommodation via the search function.
Now you enter the availability of your accommodation and nightly rates. Booking.com offers countless possibilities when it comes to pricing. If you can’t find certain settings in the extranet, Booking.com support will be happy to help you.
Since Booking.com started as a hotel portal, many processes are geared towards hotels and guesthouses. Therefore, as a vacation rental you have to consider a few peculiarities. If you have several accommodations at the same address (for example a vacation home with several apartments that you rent out individually), you only need one hotel ID on Booking.com, but several room types.
If you have multiple apartments in different locations, you need a separate accommodation ID for each one. Later you can combine your accommodations into one group account. While it makes sense for a hotel with 50 double rooms to combine them under one sub-ID, this does not make sense for vacation homes and apartments. Here you better create single sub-IDs and set the maximum availability to “1”.
Booking.com does not offer the possibility to make or decline booking requests. Instead, guests can only book directly and bindingly. Such instant bookings are good for you as a host, because you don’t waste time with non-binding requests. However, you always have to make sure that your calendars are up-to-date on all other booking portals like Airbnb, VRBO or your own vacation rental website.
Synchronizing your booking calendar is so important because otherwise double bookings easily happen. This would be very inconvenient for you as a host and especially for your guests. In case of an overbooking Booking.com helps you to rebook the guest to another accommodation. But sometimes all cheap accommodations are already fully booked and it may be that the replacement accommodation is much more expensive. These additional costs are borne by the hosts – you.
Booking.com offers some interface partners that avoid this problem. These software solutions are called “Channel Manager” and link different booking portals together. While there are many providers for hotels, the choice for vacation rental hosts, owners and landlords is limited. Smoobu is specialized in private and semi-professional hosts of vacation homes, apartments & co. and helps you to synchronize your calendars in real time and keep them always up to date. This way you avoid accidental overbookings and have less work overall.
Booking.com is also a little different than most vacation rental portals when it comes to payment and collections. As a pure agent, the company is not involved in the booking process. Instead, the guest pays the accommodation provider directly before or after the stay. Meanwhile, Booking.com also offers the possibility to take over the collection details for the hosts. You should take advantage of this, as it means less work for you and, above all, reduces the cancellation rate. Payment processing via Booking.com is not for free (see policy below).
As long as you are still working on your listing and have not entered prices and availability, your accommodation is “not bookable”. When you are done, Booking.com will check your information again. Afterwards your listing will go online in consultation with the support team and will become “bookable”. Now you can get started!
If you also offer your vacation rental on Booking.com, you will definitely increase your visibility and be found better. The portal does not set any price limits for you. You decide how much you want to charge. You can manage cleaning fees and other service fees via the extranet.
The Genius partner program from Booking.com offers you a marketing measure to become more visible. Genius accommodations offer loyal Booking users a 10% discount on their cheapest room, resulting in 29% more bookings. Despite the discount, they generate 24% more revenue on average. Genius accommodations are specially marked in the search results and can be recognized at a glance.
Booking.com charges a commission for the use of its platform, which varies for each country. Hosts have to pay a fixed percentage per booking, which is 15% on average. The exact fees for landlords depend on the location and type of accommodation. In addition, a payment fee of 2.2% has applied since 2019.
Additionally, Booking.com offers hosts a “Visibility booster” program. This allows you to select an higher commission in exchange for higher search results.
|_ga||2 years||This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.|
|_gcl_au||3 months||This cookie is used by Google Analytics to understand user interaction with the website.|
|_gid||1 day||This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.|
|_uetsid||1 day||This cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.|
|AWSALB||7 days||AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.|
|vuid||2 years||This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.|
|__cfruid||session||This cookie is set by the provider Cloudflare. This cookie is used for load balancing and for identifying trusted web traffic.|
|_wpfuuid||11 years||This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.|
|AWSALBCORS||7 days||This cookie is used for load balancing services provded by Amazon inorder to optimize the user experience. Amazon has updated the ALB and CLB so that customers can continue to use the CORS request with stickness.|
|connect.sid||1 month||This cookie is used for authentication and for secure log-in. It registers the log-in information.|
|cookielawinfo-checkbox-advertisement||1 year||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".|
|cookielawinfo-checkbox-analytics||0||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checkbox-functional||0||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checkbox-necessary||0||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-others||0||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-performance||0||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
|fbclid||1 year||This cookie is installed by Facebook Ads. The cookie is used to track the source of the Facebook Ads campaigns. The cookie store information anonymously and assign a randomly generated number to identify unique visitors.|
|gclid||1 year||This cookie is installed by Google Ads. The cookie is used to track the source of the Google Ads campaigns. The cookie store information anonymously and assign a randomly generated number to identify unique visitors.|
|grsf||30 days||This cookie is set by Growsurf.com. The purpose of the cookie is to enable functionalities in regards to Smoobu's referral program.|
|lang||session||This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.|
|msclkid||1 year||This cookie is installed by Microsoft Ads. The cookie is used to track the source of the Microsoft Ads campaigns. The cookie store information anonymously and assign a randomly generated number to identify unique visitors.|
|pll_language||1 year||This cookie is set by Polylang plugin for WordPress powered websites. The cookie stores the language code of the last browsed page.|
|sc||1 year||This cookie sets the source of the visitor.|
|visits||1 year||This cookie sets the number of visits of the visitor.|
|loom_anon_comment||1 year||This cookie is set by Loom.com. The purpose of the cookie is to enable comments functionality in regards to Loom's video player.|
|loom_referral_video||1 year||This cookie is set by Loom.com. The purpose of the cookie is to enable referral tracking in regards to Loom's video player.|
|vimeo||1 month||This cookie is set by Vimeo. The purpose of the cookie is to enable Vimeo video player functionalities on the page.|
|_fbp||3 months||This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.|
|bcookie||2 years||This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.|
|bscookie||2 years||This cookie is a browser ID cookie set by Linked share Buttons and ad tags.|
|fr||3 months||The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.|
|IDE||1 year 24 days||Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.|
|li_gc||2 years||This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.|
|lidc||1 day||This cookie is set by LinkedIn and used for routing.|
|MUID||1 year 24 days||Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.|
|test_cookie||15 minutes||This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.|
|UserMatchHistory||1 month||Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.|