Senior travelers are a target not to be forgotten if your vacation rental, guesthouse or guest room is suitable. Objective senior vacations: discover on Smoobu how to entice seniors with your property and conquer this target in 5 key points!
Once your listing is published on the booking websites such as Airbnb, your vacation rental is open to all types of travelers. Whether they are couples, families, friends, active people on business trips or even seniors, all these people can book your vacation rental.
However, there are tips and tricks to appeal to specific target groups. Here we will focus on seniors. First things first, how are they defined? There is no law that defines the legal age of senior citizens, but we can say that one becomes a senior citizen around the age of 60.
This group is a target to be privileged to develop and reinforce your short-term rental activity:
List in detail the features and amenities that will appeal to seniors in your rental listings and on your own booking website:
When do seniors go on vacation? In most cases, they will prefer to go out of season at the best price. Indeed, seniors are much more flexible than working people and can leave at any time.
In some cases, however, they will like to take their grandchildren on vacation with them and will therefore book during school vacations. In any case, this target will allow you to fill your potential slack periods.
As owners or managers of short term rentals, you should think about opening your booking calendar well in advance. Indeed, although some may be more spontaneous, seniors tend to book their stay in advance. Also, think about adjusting your prices according to the period in order to benefit from a good booking/price ratio.
Seniors will like to have a great travel journey at key stages of their trip:
The traveler experience is important because it is what your guests will remember. So making a simple but effective impression should be the watchword for a positive experience and good reviews.
Seniors will emphasize leisure activities in particular (39%). So don’t hesitate to share all your good ideas in your Guest Guide/welcome booklet: