Promote your vacation rental on social media

Take advantage of the power of social media to attract a new audience!

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Social media networks are powerful tools to develop your vacation rental business, brand image, and enhance your communication and popularity. But on which social media platform should you register? How can you best use them to your advantage? What are the advantages of communicating via these platforms? In this guide, you will learn everything there is to know about social media with regards to your vacation rental.

Which social media to choose for your vacation rental?

According to the statistics platform Statista in 2021 over 4.26 billion people worldwide were active on social media.

You want to list your rental on one or more popular social networks? Good idea! But you don’t know which one to choose? Here are two recommended social media networks that lend themselves very well to your vacation rental business.


Facebook needs no introduction anymore. The social network has approximately 2.7 billion monthly active users in 2020 and is the leading platform worldwide. It is therefore a perfect candidate to include in your social media network strategy.

Launching a Facebook page for your vacation rental is a must if you want to promote your vacation rental.


With 1.44 billion monthly active users worldwide 2021 (source: Statista), Instagram is a very popular social network and has even become an essential tool in the social media strategy of most brands.

Instagram will allow you to share photos, videos, reals and more. You will be able to take advantage of the power of hashtags or even the geolocation anchor to bring curious people to your page.

Promote your vacation rental on social media ᐅ Guide

7 reasons to use social networks to promote your vacation rental

Social media is powerful tool, which will allow you to diversify your communication and multiply your contact points with your target audience, all for free. It would be a shame to miss out on this opportunity, wouldn’t it? Discover below 7 reasons to promote your vacation rental on social networks.

1. Develop your brand image

The more you multiply your digital footprint, the more chances you give to potential travelers to find you. By offering your property on different rental sites, on your own website and on social networks, will lead to great opportunities to develop your online reputation and in the long run to be identified more quickly.

2. Expand your target

Your property is certainly already listed on booking sites such as Airbnb, or offered for rent on your own website but why not diversify your audience? Social networks with their billions of users allow you to reach a new audience and create new points of contact with potential travelers from all over the world.

Social networks are a great way to receive great opportunities for direct bookings and grow your rental business.

3. Create a new source of bookings and revenue

It would be foolish to miss out on the power of social media. Properly managed, they can allow you to drive traffic to your own website and potentially generate new direct bookings, which are often more profitable for both travelers and because they are commission-free. Your presence on social networks will have a positive impact on your booking rate.

4. Humanize your rental business

You have certainly already shared some information about yourself on your profile on the different booking sites or even via your own website but why stop there? Social networks, depending on the strategy you adopt, can allow you to humanize your short-term rental activity and not only be perceived as a simply yet another short-term rental owner.

For example, you can share posts where you are seen tidying up your rental, giving it a fresh look for a new season or planting in the garden to make a green corner look nice in the summer. Share a little behind the scenes of your rental management.

5. Share good tips in the area

Take advantage of your social media to share your favorite attractions in your region (restaurants, bars, walks, museums, local shops etc.) and position yourself as the local expert. You will be able to tag the places you recommend and why not even develop partnerships and propose special offers for your travelers. They will feel rewarded, and you will contribute to the local economy by supporting local merchants, businesses or cultural events.

Sharing good deals also allows you to have an infinite source of content to animate your pages.

6. Create a community

Whether you are registered on Facebook and/or Instagram, you will build a community of former travelers, potential travelers or simply people who like your account, its aesthetics etc. Influencers could even join your ranks. Influencers could even join your ranks, anything is possible!

Having a community offers you a great review board. The messages you post will have a snowball effect offering you a nice visibility if they are liked, commented, or shared.

7. Share more photos and videos

Social networks rely heavily on visuals. Take and share quality photos of your location, the surroundings, nearby sunsets, things you like and that can promote your business and region. Don’t hesitate to hire a professional photographer to take beautiful pictures if you don’t feel up to it.

Many photo editing applications are available and can help you give a little color to your pictures. The networks also allow you to share videos and create even more lively and attractive content for your target.

As you can see, there are many good reasons to get started on social networks. It’s now up to you!

How to develop your social networks?

Don’t worry. Starting your accounts and developing a community can sometimes take time. Don’t get discouraged and stay focused on your goal. To get started, you can send an email to your former travelers to let them know that you are on Facebook or Instagram for example and invite them to follow you. You can also promote your pages on your website.

Here are some tips to help you manage your social networks:

  • Post regularly
  • Post at fixed times
  • Define your tone (in general it will be in the continuity of your own site or your ads on booking sites)
  • Have content to share and diversify the formats: articles, tips, photos, videos, traveler reviews, etc.
  • Respect an aesthetic code (don’t test all the filters for example)
  • Look at what your competitors are doing to give you ideas
  • Encourage your subscribers to interact with your page/publication
  • Engage with your community: answer their questions, comments etc.

This list of actions to take is not exhaustive but should help you to start efficiently in the world of social media.

Conclusion: 5 advantages of listing your vacation rental on social networks

  • Multiply your contact points
  • Create a community and a connection with your travelers
  • Take advantage of a new booking source to boost your revenues
  • Develop your brand image
  • Position yourself as an expert and reinforce your credibility

As you can see, social media can really help you boost your business and increase your bookings. Try Smoobu and discover how to manage them efficiently.

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