Master Airbnb with Insights & Data: Introducing the Smoobu Airbnb Quality Dashboard

Running a successful Airbnb business is rewarding but demanding. Hosts must constantly monitor performance, analyze guest feedback, and make adjustments to stay ahead of the competition. But how often do you find yourself wading through the dense, disorganized data of the Airbnb extranet, struggling to find the one metric that truly matters?

Success on Airbnb should be easier than ever. That’s why we’re thrilled to announce the launch of our brand-new feature: The Smoobu Airbnb Quality Dashboard!

Make it easier than ever to have success on Airbnb with our new Smoobu Airbnb Quality Dashboard. View your current ratings and all essential metrics on a single screen.

The Smoobu Airbnb Quality Dashboard is your new command center for understanding and improving your guest experience, helping you secure those coveted 5-star ratings and grow your vacation rental business effortlessly.

Your Performance, Centralized and Seamlessly Integrated

The biggest hurdle for most hosts is simply accessing reliable data in a format they can use. That era is over.

Centralized Airbnb Listing Performance

Gain clear visibility into your listing performance with our new dashboard, directly integrated on Smoobu using the official Airbnb APIs. This centralization means you no longer have to waste time jumping between platforms. All your quality data, review summaries, and essential scores are compiled, cleaned, and presented in a single, dedicated location within your Smoobu account.

Actionable Insights for Hosts

Our user-friendly layout centralizes quality information, reducing reliance on the tedious Airbnb extranet and empowering you to take quick, decisive action. When you see a dip in a specific area, you can address it immediately, turning potential 4-star scores into guaranteed 5-star experiences.

Unpacking the 5-Star Scale: Deep Dive into Guest Feedback

The core of the new dashboard is its detailed, category-based presentation, mirroring exactly how guests rate you. We display every important metric on the familiar 5-point scale for every key area:

• Accuracy
• Communication
• Looked like Photos
• Cleanliness
• Location
• Check-in

Beyond the Score: Subcategory Analysis

We go beyond the basic categories to give you the granular detail you need to fine-tune your operations. The Smoobu Airbnb Quality Dashboard captures and aggregates mentions for specific subcategories, providing hyper-focused insights:

• Looked like Photos: Did guests mention the property was 'Better than expected'? Or did they note details like the space being 'Free of clutter'? This helps you confirm whether your presentation aligns with reality.
• Cleanliness: High scores may see mentions of 'Spotless' and 'Immaculate'. This reaffirms the value of your cleaning team and checklist.
• Check-in: Are guests calling the process 'Clear' or 'Easy to follow'? This tells you which parts of your automated messaging sequence are performing best.

By tracking these subcategories, Smoobu provides the actionable data required to move the needle on those overall quality scores.

Comprehensive Review Tracking and Key Metrics

While individual category scores are vital, hosts need to track the most significant measure of success: their 5-star performance.

Comprehensive 5-Star Review Tracking

The 5-star rate is the most critical metric for hosts aiming for Superhost status, but Airbnb’s API doesn't provide it directly. We handle this complexity for you!

We calculate 5-star review percentages internally by fetching all reviews, providing a crucial, transparent metric that guides your improvement efforts.

Prominent Display of Key Metrics

The dashboard prominently displays your Overall Average Review Score and your proprietary 5-Star Review Rate. You’ll also see dynamic charts that show changes over time in your 5-star review rate, so you can instantly assess the impact of your operational improvements.

Full Review Transparency

All of your most recent reviews will be displayed directly on the dashboard. You can quickly scan the latest feedback and expand upon any review for the complete information, including the guest’s comments and all their individual category scores.

Flexible Filtering for Tailored Insights

Managing multiple properties or operating as a team? Use our powerful filtering system to tailor the data by Time Range, Host name/ID, and Listing name/ID. This ensures you get the exact insights needed to manage performance across your entire portfolio.

Final Assessment: The Smoobu Advantage, Built for Growth

With the Smoobu Airbnb Quality Dashboard, you now have an Exclusive Smoobu Performance Assessment tool. Stop juggling tools and rely solely on Smoobu to assess your Airbnb listing performance, eliminating the need to return to the Airbnb extranet for quality data.

This new tool completes the powerful loop that defines our commitment to professional hosts:

The Dual Power of Smoobu: Automation and Maximized Profit

As an excellent Channel Manager, Smoobu is purpose-built to help you achieve your goals, whether that’s automating much of your work or maximizing profits, or both.

• Maximize Profits: We give you the tools to increase revenue by enabling wider distribution, integrating with Dynamic Pricing tools for smarter rate setting.
• Automate & Optimize: We free up your time with real-time calendar synchronization, integrated messaging, and automated messages to personalize the guest journey effortlessly.

Trusted by Airbnb: Your Partner

We are proud to be named an Airbnb Preferred Software Partner again in 2025. This prestigious designation is only awarded to a select group of top-performing channel managers who meet and exceed Airbnb’s rigorous standards.

By choosing Smoobu, you’re not just choosing software; you’re choosing a platform recognized by Airbnb itself for its reliability and commitment to providing high-quality solutions.

Smoobu is committed to being your all-in-one solution for efficient, profitable, and high-quality vacation rental management. This new dashboard is the latest step toward helping you spend less time administering your business and more time growing it.

Ready to achieve consistent 5-star success and maximize your Airbnb potential?

Log in to your Smoobu account today, navigate to the new Quality Dashboard, and start transforming your Airbnb performance with data!

Not a user yet? Start your 14-day free trial and experience the Smoobu advantage for yourself!