Maximize your profitability
Who are Smartness?
Smartness is a fast-growing European B2B SaaS company helping hotels, B&Bs, apartments, and vacation rentals boost direct bookings with AI-powered tools. Its platform streamlines dynamic pricing, email marketing, upselling, cross-selling, and guest communication, enabling properties to increase revenue by about 30% and cut OTA commissions by up to 20%.
Combining former solutions Smartpricing, Smartconnect, and Smartfree, Smartness aims to automate operations and reduce OTA dependence. They serve over 4,000 clients in 41+ markets, making them one of Europe’s fastest-growing hospitality startups.
Smoobu's integration with Smartness
Before the integration
Disconnected tools for pricing, messaging, and upselling
Time-consuming manual tasks and market analysis
High OTA reliance and commission fees
After the integration
All-in-one platform for pricing, CRM, and guest journey
AI-driven pricing and messaging save time and boost revenue
More direct bookings and lower OTA commissions
Smarter property management for higher profits
Harness AI-powered tools to optimise pricing, streamline operations, and grow direct bookings. Smartness makes it simple to save time and boost revenue.
Most frequent questions about Smartness
Smartness combines its modules—Smartfree for market intelligence, Smartconnect for CRM and messaging, and Smartpricing for AI-driven rates—into one seamless platform. Everything from pricing and guest communication to upsell campaigns runs centrally and automatically.
- Average revenue increase of around 30% thanks to AI-optimized dynamic pricing.
- Reduced reliance on OTAs and lower commissions—up to 20% savings.
- Centralized guest messaging, email marketing, dynamic upsells, and promotions—all smarter and more personalized.
Pricing is modular and transparent:
- Smartfree is entirely free—perfect for market insights.
- Smartconnect starts from €42/month.
- Smartchat begins at €99/month.
- Smartpricing is priced from €111/month.
You can bundle all three paid plans from €137/month (billed annually).
Smartness is active across 41+ markets in Europe (including Italy, the D-A-CH region, and the UK), and continues expanding globally. The site and platform are offered in English and presumably other major European languages.
You can reach Smartness support by calling +39 0461 156 0049. They offer technical support via chat and email.